
What is Green
A new segment starts today: Being Green is like trying to find Never Never Land. It is a place all want to go to but quite can get there.
Trying to find Never Never land, Being Green
LOS ANGELES----INTI Energy Solutions, LLC, a new company dedicated to empowering homeowners, government and business to reduce their carbon (CO2) footprint through the implementation of a customized Green Action Plans has opened its doors in Los Angeles.
The organization brings together a multi-lingual team of energy and construction experts who will provide services to a major metropolitan community that is seeking to use energy efficiently, reduce energy costs and minimize their carbon footprint, said Roland Aranjo, a principal with the company.
Aranjo said, “We believe reducing our carbon footprint is of extreme importance to our community and nation.” Speaking of the need to reduce carbon emissions, former Vice President Al Gore just this week stated: “The survival of the United States of America as we know it is at risk, and the future of human civilization is at stake.”
Local public officials, current business associates and others in the energy and Climate Action organizations joined them in the grand opening of their offices at 12 noon today (located in the State Enterprise Zone) at 4301 E. Valley Blvd. Suite A-8 Los Angeles, CA 90032.
The organization will be providing a number of services to help public institutions such as local cities and school districts, as well as homeowners develop their “green action plans,” said Aranjo.
“The company will assist clients with their assessment, planning and implementation of customized Green Action Plans in a viable and economic approach,” said Aranjo.
“For example,” Aranjo explained, “INTI Energy Solutions helps commercial customers reduce their carbon impact by offering solar energy services that deliver predictable energy pricing with no capital outlays.”
Our commercial solution removes the complexity and cost from the equation, by taking 100% responsibility to build, own and operate a solar system. The customer pays only for the solar energy produced at prices equal to or below current retail energy solutions.
For local municipalities, solutions are available. Governor Schwarzenegger recently signed into law Assembly Bill 32, the Global Warming Solutions Act, which requires the state to reduce its greenhouse gas emissions to 1990 levels by 2020.
In addition, the federal government established the Solar America Initiative and a block grant program as part of the Energy Independence Security Act of 2007 to support cities in implementing conservation, energy efficiency and renewable energy programs.
For our municipal customers we will develop and implement local Green Action Plans, supported by multi-lingual outreach strategies for grass roots energy efficiency and renewable energy services for residents and businesses.
INTI Energy Solutions has established a team of experienced professionals who can provide energy solutions in multi-lingual environments, including Spanish and Chinese languages for Southern Californians, the company said. INTI Energy Solutions will be working in partnerships with many federal, state and local governments, community associations, unions and Climate-Action non-profit agencies.
Additional information and contacts can be obtained by visiting their website at www.intienergy.com
Start saving carbon now
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There are many ways you can reduce global warming emissions at home and on
the road. Below is a list of steps you can take to reduce carbon dioxide
(CO2) emissions--a primary contributor to global warming--by potentially
thousands of pounds. For each action below, we’ve indicated the amount of CO2
and money that you can save over the course of a year. Actions are prioritized
by those with the largest CO2-savings at the top of the list to the smallest at
the end. That way, you’ll have a framework for choosing the most effective ways
to reduce your “carbon footprint.”
What size is your carbon footprint? According to recent government
estimates, an individual’s carbon footprint — the CO2 emissions associated with
a particular lifestyle — is about 22,000 pounds (11 tons) on average each year.
Since that amount will vary depending on where you live and your particular
lifestyle, you can get a personalized estimate by using an online
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WHAT YOU CAN DO
APPROXIMATE ANNUAL SAVINGS
1. Switch to green power CO2-savings: Up to 10,656 pounds*
Cost-savings: (Typically costs more)
Conventional energy production is the leading cause of air pollution and the
largest source of CO2 emissions linked to global warming. The U.S. Department of
Energy estimates that for every kilowatt-hour of green power produced, one less
pound of CO2 is emitted. When compared with conventional power generated from
fossil fuels, green power generated from renewable resources like water, wind
and solar energy is better for the environment. Read
Green Expo West
Interview with Eric Lloyd Wright on Frank Lloyd Wright and architecture at Green West


Planet Green is the first and only 24-hour eco-lifestyle television network with a robust online presence and community. Launching in June 4, 2008, on-air content will reach 50 million homes with more than 250 hours of original green lifestyle programming. Both online and on-air, Plant Green's content is entertaining, relevant, and accessible to people of all ages and backgrounds. By representing a broad range of ideas and perspectives, Planet Green is taking an active role in generating conversation and motivating individuals to take action when it comes to improving the environmental status of our planet.
That mission extends online at PlanetGreen.com and on her sister site, TreeHugger.com. PlanetGreen.com is filled with solutions-oriented tips and information that can help you make your life a little (or a lot) greener. Our eco-minded community includes fan sites, articles about how to go green, and forums where users can interact. With expert advice and info from on-air personalities such as Sara Snow, Annabelle Gurwitch, Emeril Lagasse, and Steve Thomas, plus a team of eco-savvy writers, Planet Green is your user's guide to living mindfully on this big blue marble we all call home. Our experts will help you navigate the options for detoxifying your home, life, and planet - without the jargon or the guilt trips - so you can start being the change you wish to see in the world. Passionate, positive, and always practical, Planet Green is bursting with smart tips and inspiring advice.

Planet Green will show up wherever Discovery Home currently is on your cable box, and it's billing itself as the first ever 24/7 green network. Already, it has a slew of star-studded programs helping it on its way. A few examples
Greensburg — this documentary series from Leonardio DiCaprio's production company follows the green rebuilding of a town in Kansas following its destruction by a tornado.
The Green Life — Entourage's Adrian Grenier will take viewers on a tour of his own environmentally aware life, including the green renovation of his LA home.
Emeril Green — Celebrity chef Emeril Lagasse will show families how to cook meals using fresh, local, and seasonal ingredients.
Battleground Earth: Ludacris vs. Tommy Lee — The craziest of all, this series pits Ludacris and Tommy Lee against each other to "battle against the toxic forces destroying Mother Earth" as they travel around the country on the greenest tours possible.
There are several news programs lined up, too, as well as series like Stuff Happens (hosted by Bill Nye!) and Wrecklamation, described as "recycling on steroids."

Energy choices from gasoline through hydrogen fuel cell vehicles plus conversion for older vehicles






Nintendo’s Wii. Sony’s PlayStation 3 Elite. Microsoft’s Xbox 360. They promise a whole new generation of high-definition gaming, but when it comes to the crunch, it’s the same old story. As our search for greener electronics continues, it was time for the game consoles to go to our labs for scientific analysis – and all of them tested positive for various hazardous chemicals.
Our analysis, published in our new report,“Playing Dirty,” detected the use of hazardous chemicals and materials such as polyvinyl chloride (PVC), phthalates, beryllium and bromine indicative of brominated flame retardants (BFRs).
But the tests also showed that each
manufacturer had avoided or reduced uses of individual hazardous substances in
certain materials within their consoles. For example, the Nintendo Wii managed
quite well without using beryllium in its electrical contacts, and use of PVC
and phthalates was limited. The PlayStation 3, meanwhile, included
“bromine-free” circuit boards and the Xbox 360 used fewer brominated materials
in its housing materials.
Know what you’re playing with…
The game consoles all contained high levels of bromine - used in circuit boards and plastic casings, brominated flame retardants do not break down easily and build up in the environment. Long-term exposure can lead to impaired learning and memory functions. They can also interfere with thyroid and oestrogen hormone systems and exposure in the womb has been linked to behavioral problems.
Components of the Xbox 360 and the PlayStation3 also contained high levels of phthalates, one of which – DEHP – is known to interfere with sexual development in mammals: including humans and, especially, males.
The game consoles market is one of thefastest growing in consumer electronics
– over 60 million game consoles have been sold, and the sector saw a 14
percent growth over the last year. Ironically,despite being used for playing
games, game consoles are not classified as toys. If they were, existing EU
legislation concerning the use of hazardous chemicals in toys and childcare
articles would mean that these game consoles simply couldn’t be sold at all in
the EU market!
The toxic menace doesn’t stop there. Game consoles also contribute towards the fastest growing type of waste – ewaste. Once they’ve reached the end of useful life, game consoles are often dumped and end up in unsafe and dirty recycling yards in developing countries, where toxic contents harm both the environment and the health of workers.
The technology is already available for manufacturers to design out harmful toxics and produce cleaner game consoles now. It’s time that not only Nintendo, Sony and Microsoft but all electronics manufacturers start to play fair.
Help your favorite games console manufacturer get ahead of the game! You can write to Nintendo, Sony or Microsoft (or even all three!) and let them know what you expect of them in making their products cleaner and greener.
What is organic, green, eco-friendly?
Being green does mean your organic, being organic doesn’t mean your green, being eco-friendly doesn’t mean your green and being organic doesn’t mean your eco-friendly.
You can though be all of the above.
Often business today will twist the words to get people to buy a product .
What is organic, green, eco-friendly?
The U.S. Department of Agriculture has put in place a set of national standards that food labeled "organic" must meet, whether it is grown in the United States or imported from other countries. After October 21, 2002, when you buy food labeled "organic," you can be sure that it was produced using the highest organic production and handling standards in the world.
Organic food is produced by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality for future generations. Organic meat, poultry, eggs, and dairy products come from animals that are given no antibiotics or growth hormones. Organic food is produced without using most conventional pesticides; fertilizers made with synthetic ingredients or sewage sludge; bioengineering; or ionizing radiation. Before a product can be labeled "organic," a Government-approved certifier inspects the farm where the food is grown to make sure the farmer is following all the rules necessary to meet USDA organic standards. Companies that handle or process organic food before it gets to your local supermarket or restaurant must be certified, too
Natural and organic are not interchangeable. Other truthful claims, such as free-range, hormone-free, and natural, can still appear on food labels. However, don't confuse these terms with "organic." Only food labeled "organic" has been certified as meeting USDA organic standards.
At its core, the soul of green is "stewardship," the idea of making the best
use of the resources available. Unfortunately, consensus ends there because
everyone has a different sense of what the "best use" may be for any particular
resource. The disagreement comes as we struggle to reconcile what's worth saving
with all of the apparent costs.
Stewardship is the act of managing the assets or affairs on behalf of another. .
For issues "green," though, the idea is that the most widely shared and
universally needed resources should be managed with an eye to making them last.
Fundamentally, these are water, air and soil, but others like energy/ fuels,
trees, and even undeveloped space have become part of the common understanding
of the green lexicon.
Green Products and Practices
Consider solar panels as an example. Beyond augmenting the power supply in
houses, many household installations are configured to deliver excess generated
electricity back to the power grid. This return makes the electric meter slow
(or even reverse direction), simulating a lower electrical consumption. The
consumer sees a reduced electric bill, the power grid gets a little more power
to pass around, and the company has to consume less fuel to meet demands. The
question that needs to be asked is whether the cost of the installation and
maintenance would, in fact, "pay for itself" eventually.
The mathematics here can be pretty complicated, and in its simplest form involve
some assumptions about the rate of inflation, the cost of buying electricity
over the usable life of the equipment, the expected service life of the
equipment, and the efficiency of the equipment. The details of those
calculations are beyond the scope here, but a detailed analysis will show that
the equipment will be worn out and need to be replaced before it's generated
enough income to cover the capital cost. Each part of the equation (equipment,
maintenance, installation, and power prices) needs to continue moving in the
direction that they have been for fifty years: The price of electricity from the
grid and the efficiency of the equipment need to increase and the cost of the
equipment needs to decrease before the economics of solar panels become a
"financially smart" installation.
But aren't they still green? Sure! Let's go back and look at the scenario where
solar panels generate electricity and sell it back to the grid. We've seen that
the financial costs are greater than the benefit to the individual, but what
about the effects on society as a whole? What if half of all of the meters were
turning backward at any one time? In the Northeast where "coal is king," less
fuel burned translates to fewer emissions which can mean (among lots of other
things) lowered rain pH (less acid) to impair lakes and streams. From the fish
to the municipal water supply, everyone benefits!
The owner of the equipment gets the intangible benefit of having made a
contribution to the greater good as well as the added bonus of having the
electric bill reduced. However, the fiscal balance sheet cannot put a price on
the intangible benefits of cleaner air or the "contribution to the greater
good," so from a financial perspective, the costs outweigh the return on the
investment. The federal government has provided some tax incentives to encourage
this sort of "bigger than just me" action. But these are only incentives and
don't approach reimbursing the actual hard-money capital or operational cost of
these sorts of commitments. The not-for-profit organizations are quick to point
out that "tax breaks" don't help them much at all.
Unintended Consequences of Thinking Green
There is also the idea that there are unintended consequences and unexpected
outcomes each time one alternative is chosen over another. Wind energy is a
great example. Advances in technology and engineering have brought the ancient
windmill into focus as a modern power supply alternative. Current designs
deliver more energy, with lower wind and slower blade speeds. What could
possibly be a downside to that? There are two issues that have come to the
forefront as more installations are proposed. The first is that they're large
and present a distraction, and are even an eyesore to some. Their very nature
requires that windmill "farms" are placed in open areas and ridge tops where
winds are frequent and steady. The second is their effect on wildlife,
particularly birds.
The rotating arms of windmills do, indeed, take a toll on bird populations, and
are indiscriminate since sparrow or bald eagle alike could fall prey to the
fast-moving blade tips. Wind farm opponents (including some of the most vocal
"green groups") contend that mortality of raptors is particularly high since
rodents, the birds' primary food source, congregate in large numbers at the base
of the windmills, luring the hunting birds into what amounts to a well-baited
trap. Other studies have concluded that raptor mortality for windmills/wind
farms is actually no more significant than mortality from vehicle strikes, but
that the dead birds are simply concentrated in a very small space, making the
effect seem much larger. So the debate continues and despite the "green" nature
of a windmill, it seems that even here, there remains a cost.
Many conservation efforts and programs are forced into an organization like a
square peg into a round hole. Typically, they are only marginally successful any
way that it's measured because the philosophy and mindset aren't part of the
fabric or culture of the whole organization. When the champion is no longer
pushing, driving, and demanding participation, the effort simply falls by the
wayside, and all of the progress is lost. The "champion" may not even be a
person. In some places, state and local governments have provided financial
incentives, and when the money has dried up, programs have withered and gone
away. Again, before your organization adopts any new "green" strategy, product,
or approach, make certain that the culture will sustain it not because "we have
to" but because "it's who we are."
What does it mean to be eco-friendly: not harmful to the environment: intended or perceived to have no harmful effect on the natural environment and its inhabitants.
Organic agriculture employs a combination of the best methods of traditional agriculture and modern technology. Present-day organic growers use tried-and-true practices such as crop rotation, growing a diversity of crops, planting cover crops, and adding organic matter to the soil. At the same time, most organic production systems include use of modern equipment, improved cultivars, and new technologies such as drip-irrigation and plastic mulch.
Organic Certification
The organic industry uses standards to verify that foods labeled “certified
organic” are produced without the use of synthetic fertilizers or pesticides. If
a grower sells $5000 or more of a product labeled as organic, he or she must be
certified by a federally approved certifying agent. To be certified organic,
land must not be treated with any prohibited substances for 3 years. During that
3-year period, a farm is considered transitional. In addition, a grower must
have and follow an ecological soil management program. Growers in North Carolina
can be certified organic by any organization that is approved by the National
Organic Program, a division of the USDA. The North Carolina Crop Improvement
Association is the organization that certifies many organic growers in North
Carolina. More information on organic certification can be found at the author’s
organic agriculture website: www.ncorganic.org , as well as at the homepage for
the National Organic Program: www.ams.usda.gov/nop/ .
The U.S. Environmental Protection Agency's criteria for third-party certifiers of environmentally preferable products; and the criteria for bona fide ecolabeling bodies of the Global Ecolabeling Network.
The EPA criteria specify that a legitimate third-party certifier must have:
an open, public process that involves key stakeholders (businesses, environmental and consumer groups, states etc.) in developing its criteria or standards.
award criteria, assumptions, methods and data used to evaluate the product or product categories that are transparent (i.e., they are publicly available, easily accessed and understandable to the lay person).
a system of data verification and data quality.
a peer review process (with representation of all stakeholders) for developing the standards or criteria.
criteria which are developed based on a "systems" or life cycle approach (i.e., "cradle to grave").
an outreach program to educate the consumer, which includes clear communications to consumers that provide key information concerning environmental impacts associated with the product.
an established goal of updating standards or criteria as technology and scientific knowledge advance.
authority to inspect the facility whose product is certified to ensure compliance with the standards or criteria.
testing protocols for the products that are certified which ensure testing is conducted by a credible institution.
access to obtaining the seal by small and medium sized companies (e.g., the cost of the seal is not so high as to prevent access by companies).
compliance with the Federal Trade Commission's (FTC) Guides for the Use of Environmental Marketing Claims.
These criteria are replicated by the GEN admission criteria for ecolabeling bodies.
The ISO standards for ecolabeling were set by dozens of countries working throughout the 1990s to develop standards for sustainable environmental management. ISO 14020 enunciates a set of principles that must be followed by any practitioner of environmental labeling, while ISO 14024 specifies the procedures and principles that third-party certifiers, or ecolabelers, must follow. Among the most important of these relate to avoidance of financial conflict-of-interest, use of sound scientific methods and accepted test procedures, and openness and transparency in the setting of standards. Green Seal participated as an expert in the development of these standards, and it substantially complies with the standards in respect to both their principles and their procedures.
Being Organic, green or eco-friendly is far more then putting a label on a product.
.Anyone can put a label on a product that says, organic, green or eco-friendly but that simply is not always true
Companies have to satisfy standards and you the consumer actually have to do a bit of research into the products before you purchase them to be certain your getting what you paid for.
In the end isn’t that what counts, that you get what you paid for.
By William Hoehne
Indigenous Organic Apparel Takes Eco-Fashion and Preventative Health Concepts to the Runway with the thinkVitality Fashion Show at the Natural Products Expo on March 15
SANTA ROSA, CA (February 25, 2008) –Fair trade organic apparel pioneer Indigenous has united with thinkproducts and numerous socially responsible fashion design teams to showcase the latest in sustainable apparel while benefiting Susan G. Komen for the Cure at the second annual thinkVitality Fashion Show.
Held at the Natural Products Expo in Anaheim, CA on Saturday, March 15 at 7pm, the thinkVitality Fashion Show will be preceded by a press conference at 4:30pm that will highlight participating company executives as well as the story of a 32-year-old breast cancer survivor. Emphasizing natural lifestyle elements as a means to not only treat but prevent illness and diseases such as cancer, the more than 20 companies collaborating in the commUNITY-dubbed fashion show aim to raise at least $200K to benefit Susan G. Komen for the Cure – the world’s largest breast cancer research organization and prevention advocate.
“Indigenous believes that collaboration among sustainable businesses is the key to environmental and social change,” said Matt Reynolds, co-founder and president of Indigenous. “It’s our pleasure to participate in an event that merges some of the most notably humanitarian companies in the industry with such a high-impact method of delivery. Fashion will never be ignored – and it’s time to ensure the same goes for preventative health.”
In addition to Indigenous – which will hit the runway with ensembles from its spring and fall 2008 collections – the show will feature some of today’s top eco- fashion designers including Deborah Lindquist, Ecolution, Green Babies, Koi, Linda Loudermilk, Livity International, Stewart+Brown and Under the Canopy. The fashion show will also feature top runway models as well as breast cancer survivors modeling a collection of garments designed using thinkproducts wrappers.
A community-driven company since its inception in 1994, Indigenous is independently involved in a number of social-responsibility causes with a particular emphasis on women’s issues and environmental concerns. The thinkVitality alliance echoes the company’s unfailing drive to empower women in all regions of the globe, beginning with fair trade artisans employed by the 275 Indigenous-initiated knitting cooperatives in South America and India . In addition to providing these women with the opportunity to earn more than twice what they would bring home if working in cities hours away from their families, Indigenous has implemented programs designed to hone each artisan’s skills while assigning value to products and raw materials, thus increasing the women’s marketability for years– and even generations– to come.
In the green space, Indigenous’ preventative sustainability efforts are visible in the company’s sole use of organic, all-natural fibers and proprietary fiber blends, which have enabled the evolution of everything from natural office attire to outdoor performance apparel that previously relied heavily on environmentally contrary synthetics. Indigenous has also implemented the Green Steps program, which offsets the carbon footprint of some of the consumer industry’s largest offenders: trade shows. Even on its home turf, Indigenous has elected to offset its own carbon footprint by purchasing “green energy” from a local solar array.
“It sounds cliché to say we ‘practice what we preach,’ but that’s exactly what we do, “said Indigenous Co-founder and CEO Scott Leonard, who recently helped to initiate Indigenous’ employee-incentive program that encourages the adoption of even more environmentally-friendly practices by offering a monetary reward for riding a bike to work, carpooling – even purchasing a hybrid vehicle. “It’s not enough to want to promote these practices within the confines of the workplace. If we’re to make a difference, whether it relates to energy consumption, the use of organic materials, fair trade practices – or even the application of these preventative initiatives in the natural health arena – it needs to start with a reevaluation of the complete lifestyle.”
About Susan G. Komen for the Cure: Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-800 I’M AWARE.
Nourish
America to be Honored in Fundraiser at Expo West
Women in Naturals Event will Benefit the Nationwide Award Winning Charity
(SANTA BARBARA, CA)—During the Natural Products Expo West in Anaheim, CA, Women in Naturals will host a fundraiser for the top-rated charity Nourish America on Friday March 14th at 6pm.
Since 1999, Nourish America has been improving the health of tens of thousands of low income children, families and seniors across the country by providing vitamin supplements and nourishing food. “We are very grateful to be chosen by Women in Naturals to be the beneficiary of their networking fundraiser this year. Their support reflects the appreciation and respect that Nourish America’s has earned in the eyes of the women executives in the Natural Products Industry. We are very grateful for their trust and belief in our work,” says Michael Morton, Nourish America’s Executive Director.
Women in Naturals is a networking and fundraising event held by women in the natural and healthy products industry. The event, to be located at the Anaheim Hilton Sun Deck, will include food, wine, festivities, and an exciting raffle with a variety of prizes. “We appreciate the work that Nourish America has done over the years to benefit women,” explained New Hope Media’s Dove Weissman, “we are very happy to support the important work of this great organization at Women in Naturals.”
Dr. Hyla Cass, former president of Nourish America will be the keynote speaker at this event. Dr. Cass is a nationally-recognized natural health expert and author. Nourish America will be providing information about the organization and their award winning programs at booth #5062.
About Nourish
America
Nourish America™ is a tax-exempt, non-profit organization committed to improving
the health of those at risk of malnutrition through vitamin supplementation,
nourishing foods (including naturals and organics) and health education. Since
1999, Nourish America has provided nutritional aid to children, prenatal
mothers, teens, senior citizens, veterans, and natural disaster victims in all
50 states. Nourish America has received the highest rating two years in a row
from Charity Navigator, the nation’s leading charity watchdog organization,
ranking it in the top 14% of 5,000 of America’s best-known charities for fiscal
management. Independent audits of Nourish America’s finances show that 94% of
all donations go directly to programs and those served.
www.nourishamerica.org
THINKPRODUCTS GATHERS TOP NATURAL INDUSTRY LEADERS TO SPEAK WITH ONE VOICE ON
CANCER PREVENTION
TO BENEFIT SUSAN G. KOMEN FOR THE CURE
COMMUNITY of Natural Industry Leaders and 32-Year Old Breast Cancer Survivor
Appear in Groundbreaking DVD to Debut at Press Conference March 15, 2008 @ 4:30
p.m.
(February
25, 2008, Ventura, CA)
– One of the nation’s largest natural nutrition bar companies in the U.S., and
cause marketing partner to Susan G. Komen for the
Cure, thinkproducts (www.thinkproducts.com), is making history by bringing
together for the first time over 20 of the world’s top natural industry
executives to create awareness about how a natural, healthy lifestyle positively
affects disease prevention. thinkproducts is
rallying this group of like-minded leaders who all help consumers live a vital
life. Together they aim to reach a goal of $200K to benefit Susan G.
Komen for the Cure, the world’s largest breast
cancer research organization and prevention advocate. The natural industry
leaders, along with Stephanie LaRue, a 32-year old
breast cancer survivor who survived Metastatic stage
4 breast cancer by committing to a healthy lifestyle,
will be featured in a press conference and DVD presentation on Saturday, March
15, 2008 at 4:30 pm at the Natural Products Expo West Show in Anaheim, CA. The
press conference will precede the thinkVitality
Fashion Show at 7 p.m. highlighting the nation’s most celebrated eco-friendly
fashion designers.
The COMMUNITY of industry leaders
consists of:
Aubrey Organics, Bossa
Nova, Clean Eating Magazine, Delicious Living Magazine, Deborah Lindquist, Earth
Footwear, Ecolution, Ecover,
Fiji Water, Gabriel Cosmetics, Garden of Life, Giovanni Cosmetics,
Guayaki Yerba Mate,
Honeybee Gardens, Inc., Indigenous Design, ISI Brands, Kiss My Face,
Koi Swimwear, Livity
Outernational, Loudermilk,
Inc., Maggie’s Organics, Mineral Fusion Cosmetics, Nature's Way, New Hope,
Nordic Naturals, Rainbow Light, Rainforest Native, Seventh Generation, Soy
Basics, Stewart + Brown, The Natural Dentist, thinkproducts, Tree of Life, Under
the Canopy, UNFI and Whole Foods Market.
thinkproducts, with this COMMUNITY
of industry leaders, has made this thinkVitality
Fashion Show possible and will prove that natural can not only be healthy but
glamorous. The nation’s top eco fashion designers have been invited from Linda
Loudermilk to Deborah Lindquist, Green Babies,
Livity Outernational
Indigenous Designs, Under the Canopy, Stewart+Brown,
Koi Swimwear and Ecolution.
Breast cancer survivors from the Orange Country Susan G.
Komen for the Cure affiliate will walk the fashion show runway in
designers’ creations made from thinkproducts’ bar wrappers.
According to Lizanne Falsetto, CEO of thinkproducts, “This united alliance of
companies is unprecedented in the industry and reflects the core values of the
natural products community, which is to help make the world a healthier place,
naturally. Consumers need to better understand that what they eat, wear and how
they live can help promote wellness and reduce their risk of disease or sustain
themselves during their illness or cancer treatments. To date, breast cancer
awareness has always been about early detection, traditional research and a
pharmaceutical and surgery-based approach to slow the spread of the disease.
This group of natural industry leader’s products and services promote holistic
well-being while also preserving the health of the planet. I founded my company
based on the ideal that nature provides us with the functional foods we need to
live a life of true vitality. I am proud to have such an inspiring group of
industry leaders in one place with aligned ideals; each are successful in
achieving this in unique and diverse ways.”
A former model who believes that ‘thinking about what you eat” is the key to
creating true vitality, thinkproducts CEO, Lizanne Falsetto put her money where
her mouth is with the creation of the thinkThin Pink
nutrition bar which raised $84,000 for Susan G. Komen
for the Cure last October for Breast Cancer Awareness Month. thinkproducts
was one of the first “preventative” cause-marketing partners of Susan G
Komen.
About thinkproducts: thinkproducts™
was founded by former international fashion model Lizanne Falsetto, who is a
true believer in the healing and nourishing power of nature. Creator of all
natural, convenient, great tasting, functional foods
for people striving to live a life full of vitality and free of disease,
thinkproducts was originally inspired by Lizanne’s
goal to create food for those who "think about what they eat." thinkproducts
includes high protein thinkThin™; raw fruit and nut
thinkOrganic™; superfood-rich
thinkGreen™; and think5™ ,made with 5 cups of fruits and vegetables. All
thinkproducts are wheat/gluten free and designed to deliver powerful nutritional
benefits. The company's commitment to vitality goes beyond food to support a
vital cause - the prevention of breast cancer. A portion of the proceeds from
every thinkThin Pink™ bar purchase is donated to
Susan G. Komen for the Cure. thinkproducts can be
found in Trader Joe's, Whole Foods, Kroger, Fred Meyer, Ralph's, Target, and
your local supermarket and independent natural and grocery retailers nation
wide. thinkproducts can also be purchased directly
from the company’s website, www.thinkproducts.com . thinkproducts
is headquartered in Ventura, California, and is one of the largest independent
companies in the nutrition bar category.
About Susan G. Komen
for the Cure: Nancy G. Brinker promised
her dying sister, Susan G. Komen, she would do
everything in her power to end breast cancer forever. In
1982, that promise became Susan G. Komen for the
Cure and launched the global breast cancer movement. Today,
Komen for the Cure is the world’s largest grassroots
network of breast cancer survivors and activists fighting to save lives, empower
people, ensure quality care for all and energize science to find the cures.
Thanks to events like the Komen Race for the Cure,
we have invested nearly $1 billion to fulfill our promise, becoming the largest
source of nonprofit funds dedicated to the fight against breast cancer in the
world. For more information about Susan G. Komen for
the Cure, breast health or breast cancer, visit
www.komen.org or call 1-800 I’M AWARE.
LIGHT INDIAN FOOD ENTREES FOR CONSUMERS --
New Line Includes Five New Frozen Dishes to be Announced at
the Fancy Food Show in San Diego
Images of creamy curries and tender meats tend to conjure up feelings of indulgence, but with Sukhi’s new Lite’n’Healthy line --the first line of frozen Indian food to offer light options-- watching your waistline just got a little easier.
Explains the company’s founder, Chef-Teacher Sukhi Singh, who learned the art of making Indian food at her grandmother’s apron strings while a youngster, “The health conscious consumer currently has no light options to chose from when it comes to Indian food. I don’t believe that watching your weight should mean missing out on a whole genre of cuisine. Especially when that category is as delicious and growing in popularity as Indian food.”
Combining traditional Indian cooking with today’s food science along with her years of developing authentic Indian products that take the labor out of this exotic fare, Sukhi Singh’s company has created five new frozen Indian meals for those watching what they eat. The new Lite’n’Healthy line features Chicken Tikka Masala, Channa Masala, Chicken Saag, Chicken Jalfrezi and Dal Saag. From the spiced garbanzo beans in Channa Masala to the wonderfully seasoned chicken and pepper drenched in a gravy-like sauce in the new Chicken Jalfrezi, Sukhi’s five new meals will satisfy those who love Indian food. Nutritional information is listed below, and samples will be available at Booth 816 at Fancy Food.
Suggested retail price is $4.49-$4.99 per vegetarian entrée and $4.99 -$5.49 for those with meat. Available for shipment in February, the new line will be distributed through Whole Foods stores throughout California, the Pacific Northwest, Texas, and the Southwest. Independent stores in Northern California are also anticipated to carry Sukhi’s new light line.
The dishes were trimmed of fat, saturated fat, sodium and calories wherever possible while preserving each dish’s true flavor. Sukhi, who launched Sukhi’s Authentic Indian Foods based in Hayward, Calif. in 1992, developed the new recipes by working backwards from her original dishes. She also selected more healthful ingredients.
In arguably the most popular Indian dish, Chicken Tikka Masala, for example, nonfat milk powder was substituted for traditional cream, taking fat from 9 grams to 3.5 grams in a five-ounce serving.
“While hewing to our family business’s philosophy of using only natural ingredients, we created a Chicken Tikka Masala with approximately 1/3 less sodium (540 mg v 670 mg) and almost 2/3 less fat (9 g v 3.5 g) than the regular dish,” notes Sukhi.
All five new entrées in Sukhi’s Lite’n’Healthy line recipes boast less oil and reduced sodium for those looking to eat more lightly.
Sukhi’s Lite’n’Healthy dishes come in single portions and contain the following nutritional values (per 5 ounce serving):
Chicken Tikka Masala
| 3.5g of Fat, 190 Calories, 0g of Fiber, 540mg of Sodium |
Channa Masala
| 3g of Fat, 120 Calories, 7g of Fiber, 640mg of Sodium |
Chicken Saag:
| 1.5g of Fat, 140 Calories, 2g of Fiber, 410mg of Sodium |
| 1.5g of Fat, 120 Calories, 1g of Fiber, 340mg of Sodium |
Dal Saag
| 3.5g of Fat, 80 Calories, 3g of Fiber, 470mg of Sodium |
Created by celebrated Chef-Teacher Sukhi Singh, Sukhi’s Authentic Indian Foods was founded in the San Francisco Bay Area in 1992, following an increasing demand for Indian cuisine using premium, natural ingredients.
One of only a handful of USDA-certified and third party audited Indian food vendors, Sukhi’s brings the nourishment, stories and enchantment of India to home chefs and foodies with a taste for the exotic.
Sukhi’s culinary creations are sold in leading natural and gourmet food stores nationwide including Lundardis, Andronicos, Albertsons and Whole Foods, and are available fresh in farmers markets across the San Francisco Bay Area. Products are sold both as consumer packaged goods and in commercial portions for food services.
As a small, family-operated company, Sukhi’s is closely tied to its community through many non-profit organizations, including C.H.E.F.S. (Conquering Homelessness through Employment in Foodservice) and La Concina – a community kitchen in San Francisco. Sukhi herself has been passionately involved with Narika, an organization dedicated to ending domestic violence, which recently recognized Sukhi’s with the Community Business Impact of the Year award.
Denver, CO – February 21, 2008 – Oogie’s Snacks, a Denver-based producer
of all-natural gourmet popcorn, will be exhibiting at the Natural Products
Exposition West March 14-18, 2008, at the Anaheim Convention Center in Anaheim,
CA.
Oogie’s uses only the finest kernels, natural oils, cheese and spices to produce
the best tasting natural gourmet popcorn that is gluten-free, without any
cholesterol or trans-fat. Oogie’s recently announced that all of its gourmet
popcorn flavors, including Smoked Gouda, Romano & Pesto, and Asiago & Cracked
Pepper, are now certified kosher, produced under KOF-K kosher supervision.
Kosher products give customers that extra assurance of purity and quality and
are perfect for vegetarian, lactose intolerant, food allergic or generally
health-conscious people.
BOOTH INFO: Stop by the booth 4184 and taste all seven unique
gourmet flavors.
INTERVIEW OPPORTUNITY: Eric Thier, co-founder and president of
Oogie’s Snacks is available for comment on industry trends, the Oogie’s brand
success story, product information, processing, sales and marketing, etc. To
schedule an appointment, please contact Kevin Maresca at 303.832.2700.
Oogie’s has quickly become the breakout star in this burgeoning natural foods
market segment, focusing on consumers looking for quality, gourmet, healthy
snack foods. Oogie’s launched in 2005 with revenues of $6,500 and by 2007 they
neared the one million dollar mark in sales. Today you’ll find Oogie’s in
specialty shops and top natural grocery stores across throughout the nation.
ABOUT OOGIE’S GOURMET POPCORN
Oogie’s Gourmet Popcorn was founded in 2005 by a small group of friends
looking to provide a healthy snack alternative. Made from all-natural
ingredients, without any artificial flavors or colors, Oogie’s pre-popped
seasoned popcorn products use only top-grade premium popped corn and one-hundred
percent corn oil to create a delicious snack that has no cholesterol or
trans-fat. Oogie’s comes in a variety of unique savory flavors including Spicy
Chipotlé & Lime, White Cheddar, Sun-Dried Tomato & Parmesan, Smoked Gouda,
Romano & Pesto, Caprese, and Asiago & Cracked Pepper. Oogie’s is available in
all 50 states, Canada, the Caribbean islands and online at www.oogiesnacks.com.
To find out more, please log on to www.oogiesnacks.com or call (303) 455-2107.
Global Green to Host Panel Discussion &
Hands-on Demonstration with Premium Natural Wall Finisher Orit Yanai in Santa
Monica on January 22-23, 2008
Green Wall Finish Presentation Marks Beginning of Santa Monica-Based Green
Building Resource Center 2008 Building Series of Lectures
(December 5, 2007—Los Angeles, CA) Orit Yanai, LEED AP, IACC, has been in the
field for the past 17 years, as a specialty wall finisher. ‘Green’-focused for
the last few years – she is a well-respected and frequently called-upon ‘green’
expert who teaches builders and homeowners the ‘how’ and ‘why’ of clay/ natural
plaster and other green finishes, drawing them into a more sustainable building
future in the process. Yanai will be in Santa Monica on January 22-23, 2008 for
a special set of lectures and demonstrations regarding these techniques.
Yanai will be presenting at three events during
her time in Los Angeles:
* Jan.
22, 6:30-8:00p, Global Green Lecture Series on Interior Finishes & Air Quality –
Open and Free to General Public
* Jan. 23, 9:00a-12:00p, Global Green Building Series, workshop by Yanai,
encourages active participation. Limited to 20. Building industry
professionals encouraged to attend.
* Jan. 23, 7:00-9:00p, short lecture/demo by Yanai at Vernare multi-line, green
design studio in West Hollywood, in conjunction with greenlivinglifestyle.com
A master artisan by trade, Yanai has lectured at major Green Building
Conferences, including West Coast Green and the Alternative Building Expo. As a
LEED™ Accredited Professional, she has demonstrated a thorough understanding of
green building practices and principles, and LEED requirements, resources, and
processes.
The Global Green lectures mark the beginning of the 2008 Green Building Resource
Center lecture series. In partnership with the City of Santa Monica, Global
Green USA hosts free lectures and demonstrations on Green building products and
practices. Past speakers include green industry pioneers such as: architect,
David Hertz; City of Santa Monica’s Green Building Program Advisor, Brenden
McEneaney and Kimberly O’Cain from their Grey Water Permitting & Landscape Grant
Program; David Butterfield, Loreto Bay Resort Project; Douglas Stoutenburg,
Resource Conservation group, and Bill Walsh, HealthyBuilding.net.
Events Details:
Interior finishes panel: Wall Coating, Flooring, and Cabinetry January 22, 2008
from 6:30pm – 8:30pm
Santa Monica Public Library Multipurpose, Rm 601, Santa Monica Blvd, Santa
Monica, CA 90401
Featuring professional experts Orit Yanai of Orit Yanai, Studios, Shawn Kalio of
EcoTimber, and Patti. Wells of Royal Plywood. The panelists will identify ways
for specifying, sourcing, and applying environmental-friendly options for wall
finishes, hardwood flooring, and cabinetry options, respectively.
Premium Natural Wall Finish Demonstration January 23, 2008 from 9:00am – 12:00pm
Global Green Resource Center, 218 Main St., Santa Monica, CA 90405
A special 3-hour workshop with noted natural wall finisher Orit Yanai, LEED,
IACC. Participants will learn about the benefits, costs and durability of
natural wall finishes. Participants will receive a hands-on demonstration of
application techniques and finishes.
Natural Wall Finish Demonstration & Reception January 23, 2008 from 7:00pm –
9:00pm
Vernare / GreenLivingLifestyle, 607 N. Huntley Dr., West Hollywood, CA 90069
Yanai will host a one-hour mini-lecture and demonstration on the benefits and
costs of green wall finishes. She will also conduct an application
demonstration.
For those unable to attend the Santa Monica lecture & demonstration, Yanai will
be offering full-day, hands-on workshops in San Francisco on February 23 and
March 8, 2008. These workshops are for any level of experience. For more
information, please visit www.orityanai.com (click on Workshops) or email orit@orityanai.com.
San Francisco-based Orit Yanai Studios specializes in premium green wall
finishes, color consultation and educational classes. Her workshops can be
directed solely to the physical application process for installers, contractors,
architects or homeowners, in her studio or on-site. But her curriculum may also
include for building professionals how to market the clay plaster to potential
clients, how to educate on the advantages of ‘green’ walls, and how to bid and
prepare contracts. With an increased consulting focus, workshops increasingly
include both theoretical and practical issues of green wall finishes and the
essentials of color.
For Media Inquiries, please call Julie Du Brow at 310-821-2463 or Agnes
Gomes-Koizumi at 323-937-5488. Email inquiries may be sent to Julie@dubroworks.com,
or agnes@agkmediagroup.com. Images and artwork are available.
ABOUT THE GLOBALGREEN / GREEN BUILDING RESOURCE CENTER:
A partnership between Global Green USA and the City of Santa Monica, the Green
Building Center is stocked with samples of the most popular environmentally
friendly building materials and provides free design advice and information
about green building strategies.
Global Green USA is a national environmental organization addressing three of
the greatest challenges facing humanity:
* Stemming global climate change by creating green buildings and cities.
* Eliminating weapons of mass destruction that threaten lives and the
environment.
* Providing clean, safe drinking water for the 2.4 billion people who lack
access to clean water.
President Gorbachev founded the organization in order to create a new approach
to solving the world's most pressing environmental challenges by reconnecting
humanity to the environment.
ABOUT VERNARE:
Vernare is Los Angeles' premier, living showroom for interior/exterior products
as well as sustainable consulting & project management. We offer planet friendly
services and products to our client. Vernare represents fabricators and artists
from around the globe whose products support its mission to provide elegant and
distinguished design along with environmental responsibility and consumer
health. The showroom exhibits furniture, building materials, textiles, wall and
floor treatments, lighting and accessories. Vernare can also implement green
initiatives for entire corporations, productions or events. Simply stated,
GreenLivingLifestyle makes being green easy. "If you can dream it, we can green
it.”
THE FIFTH ANNUAL ALTERNATIVE BUILDING MATERIALS & DESIGN EXPO RETURNS TO SANTA MONICA FOR EARTH DAY 2008
Alternative Building Materials & Design Expo
April 25-26, 2008
Santa Monica Civic Auditorium
Santa Monica, CA
WHAT: Los Angeles , CA (December 2007) - The 5th annual Alternative Building Materials & Design
Expo (AltBuild Expo) is Southern California ’s most substantive and extensive showcase of green and sustainable building materials. It is the only regional event of its kind that allows the eco
minded professionals and public to meet and discuss green opportunities with serious green conscious figures in the design and construction communities.
Presented by the City of Santa Monica, this event features over 100 exhibitors displaying the latest in green building technologies and practices, landscape and water conservation products and interior design products and furnishings. Exhibitors include Sustainable Works, Downtown Diversion, Live Roofs, Rinnai, AFM Safecoat, Perform Wall, Low Impact Living, Tassajara, EpiCenter, C&K Landscape and American Clay Earth Plaster.
The AltBuild Expo hosts an impressive array of educational lectures and demonstrations for trade professionals and general public. The program will include panel discussions, seminars, and hands-on workshops led by top environmental and urban development experts. Ground-breaking sustainable design architects Michelle Kaufmann and David Hertz will be significant participants and presenters.
There will also be a self-guided Green Homes Tour on Sunday, April 27, sponsored by the City of Santa Monica .
Sponsors are: Livingreen, Southern California Gas, Southern California Edison, AIA, ASID, Forest Stewardship Council, GBC-Los Angeles Chapter, Global Green, Dwell, Eco Structure, Verde Architects, Studio of Environmental Architecture, PermaCity, American Clay and Enviro Plumbing.
WHEN: Friday April 25th, 2008 10:00am-5:00pm
Saturday April 26th, 2008 10:00am-5:00pm
* Sunday, April 27th, 2008 – All day, self-guided “Green Homes Tour”
WHERE: Santa Monica Civic Auditorium
1855 Main Street
Santa Monica, CA 90401
ADMISSION: Free
INFO: For additional information, please visit www.altbuildexpo.com or call (310) 390-2930
(C) MBN 2008